Great Infographic: The New Self-Service Success Center - Self Service Central
 

Great Infographic: The New Self-Service Success Center

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With so many customers coming and going, the new question on everybody’s mind is how to keep customers coming back.

This infographic by Mindtouch lists several reasons why turning help centers into self-service centers are important for retaining customers. When asked about how companies can better engage with consumers, 54% of respondents want improvements to the overall customer experience, while 52% want it to be easier to ask questions and access information before making a purchase. The number one most important thing that customers value is their time.

91% of customers would use an online success center if it were available, and 71% would prefer self-service help. Overall, customer success centers improve ticket deflection, net promoter score and traffic from SEO.

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